Open We Stand

On March 17th 2020 the world went into lockdown. My partner and I were in charge of coming up with a concept for the entire company to respond to the crisis. In less than 24 hours we had found the concept, written the script and began production with a 3-day deadline to tell small business owners that the world may be closed, but they are still here and GoDaddy will do everything it can to support them.

The concept was extended to a massive initiative and a series of spots done throughout the year– 100% remote for the first time ever and using mostly only found footage.