This is the campaign we were working on in 2020. Halfway through finishing it, the lockdown started. Sound mix and other small things were not finished, since it was canceled immediately, but I still want to share it because I’m really proud of the work we did for a long time. The campaign used, as always, real GoDaddy customers and their stories. The challenge for me was to be there ghostwriter. Interview them and get to know them really well to speak like they speak and write their own words. The next challenge would be getting people who are, mostly, not used to being on camera, to perform for us. And finally, getting non-professional announcers to record VO. This is as far as we got, 2020 sucked.